Corporate Identity¶

Basics¶

Our company's legal name is "nxt Engineering GmbH". In marketing material and in spoken language we call ourselves just "nxt". The official domain is nxt.engineering. (See Website below).

Brand "nxt"¶

Our brand is called "nxt". We write it in lower-case letters. Even at the beginning of a sentence and in titles. We usually don't emphasize our brand.

Email¶

Our main email address for German content is "[email protected]". Our main email address for English content is "[email protected]". The email addresses of our employees in publications shall be in the form "[email protected]".

Phone¶

To protect the privacy and spare-time of our employees, we try not to hand out personal mobile phone numbers. This also helps with deputy organization. Therefore, we only hand out our nxt phone number.

Website¶

In marketing material we usually only use our email address and don't mention our website explicitly. In on-screen media, we always use "https://nxt.engineering" as base URL for links. In on-screen text, where we can link the text, we use "nxt.engineering" as website. But if we can’t link, e.g. in an image or in print, we use "https://nxt.engineering" to indicate, that this is a website.

External Communication¶

We use simple and direct language. We rather use the actual technical terms than marketing-speech or buzzwords. In marketing material, we communicate in formal language with our customers ("Sie" in German).

Internal Communication¶

In internal communication we use informal language ("Du" in German). The Collaboration Tools section describes which tools we use for the internal communication.

Languages¶

Internal communication, regulations, documentation and other documents are either in English or in German. Announcements are created in German. Legal documents are created in German.